When deciding to buy a pair of glasses, how do you start looking for a frame that you like, but more importantly that will suit you? Is it best to buy glasses based on colour, style, shape, size, weight, price or durability? Some customers are limited to specific frames because of the thickness of lenses that are required for their ... read more
Exclusive Bentley Sunglasses For Enthusiasts
Thats right, Bentley the prestigious car manufacturer have released a limited edition designer sunglasses frame. If you are a fan of the high end designers such as Ray Ban, Tom Ford and Versace, then you will know how they can carry a price tag. However Bentley sunglasses are in a completely different league, they are available only to those ... read more
Draw a Blanc: The New White Sunglasses Trend
Anyone with an ounce of fashion nous will know that white is the shade to be seen in this summer. Inspired by 90s minimalism, the ‘All White’ trend championed by undisputed king of clean Calvin Klein got a noughteens makeover by Klein himself and a host of designers including Nicole Fahri, Celine and Dolce and Gabbana. SS11 ‘All ... read more
Image Recognition Advances For Online Glasses Industry
A leading US online retailer has pioneered a new technology by developing a mobile application that allows the user to virtually try on a pair of eyewear through a smartphone with a wireless internet connection. MobiSHADES has pushed the boundaries of internet retailing of optical frames and sunglasses, which will inevitably see other online ... read more
Sports or Retro Eyewear – Choose Your Style This Summer
We all love sunglasses and with more and more eyewear available in many different colours, size, shape, design, brand and price variations, the market place is a myriad of choice and it’s hard to know where to begin looking. The right pair of sunglasses can work wonders at enhancing your image, personality and outfit wherever you may ... read more
3D glasses go on sale in US vending machines
Alongside fluffy toys, cheap keyrings, mars bars and cans of coke you’ll now be able to purchase 3D glasses wich are being piloted at various vending machines in Cinemark and Ultrastar cinemas across Southern California with the growing popularity of 3D films on their screens. The vending machines have assisted functionality as ... read more
Scherzinger Chooses Carrera For Her Latest Video
Carrera eyewear has long been celebrated as one of the coolest brands in the sports eyewear market since it’s foundation in 1956, proving particularly popular following the success of some of the most distinctive eyewear designs ever created in their 1980′s collections. The brand was bought by the glasses and sunglasses ... read more
Cheap Sunglasses Leave Consumers Without Protection
It has emerged that cheap sunglasses sold in many retailers and markets may provide provide a short term, cost effective fix for a summer festival or holday (until the arms fall off) but scientists have now revealed that they can be responsible for headaches, strain and in some cases double vision. Consumer group Which? has revealed that the ... read more
Luxottica Eyes Up Israel
Leading global eyewear distribution company, Luxottica has expanded it’s operations to Israel where it hopes to build on the successes of Erroca, an Israeli sunglasses retail chain with over 60 stores which it has recently agreed to purchase for a rumoured 20m Euros (£17.5m) The deal which will see the Erroca stores re-branded as ... read more
Ultra-lux Specs By Bulgari
A high end super luxury eyewear brand line of glasses and sunglasses is set to be launched by Bulgari featuring precious stones and jewels set in gold frames. The collection has been designed taking inspiration from 50′s and 60′s frame styles combining popular retro fashion influences with 21st century bling. True to ... read more
