Four Eyes Fashion plans to increase brand exposure to its discount glasses website through promotional vehicles in a bid to add a further dimension to its brand promotion campaign. The company, selling glasses online hopes that its four wheeled approach to generating traffic to their new website will increase sales of their designer glasses and discount designer sunglasses.
The Mini Cooper S in black features a white logo diagonally placed up the side with the web domain spanning the side skirts and rear bumper just below the registration plate F4 EYE. This comes as part of a re-launch of the online glasses outfit, following a disappointing campaign in 2008. A new website has been launched with an exciting new venture and race sponsorship of Tim Bridgman in the Porsche Carrera Cup.
“The car is a 24 hr Four Eyes advertising board” enthuses Will Drew, Founder of Four Eyes Fashion “The Mini Cooper S is cult; a fast, dynamic and hip car, which represents Four Eyes and their collection of online specs and sunglasses. If the car was a B reg mini metro it would defeat the object somewhat!”
“It’s difficult to quantify exactly how much business the advertising will stimulate, but the aim is to display the logo and domain to those that haven’t heard of us by word of mouth or by having used us in the past”
The car will also feature a discount code for customers to use on the site giving them a further 10% off their glasses and sunglasses, so keep your eyes peeled – you can’t miss it!
